THE MOVEMENT TO FIGHT FOR SUSTAINABLE AND INCLUSIVE AGRICULTURE / OUR PRINCIPLES
What are the values that drive our project?
Engagement at the local level
It is our main driving force: we only work with people who are locally engaged and who want to provide solutions to the problems of our community every day. Problems that evolve daily according to what we see on the ground.
Because it is the place where people thrive the most, we are a real family with our customers, shareholders, investors, employees and partners. We trust each other and work to build that trust. We encourage simple, open and direct relationships between employees.
The customer first, the customer then and the customer finally. Customer satisfaction is at the heart of our strategy. We only sell organically grown fruits and vegetables. We fight malnutrition by marketing only healthy products.
God always forgives, Man sometimes, but the Environment will never forgive us if we do not protect it. The Size of the Population to Feed is increasing but the size of the Earth and the available natural resources is not increasing. At Canaan Land, we are committed to and advocate for integrated and sustainable agriculture.
We want to be and remain the most innovative company in our sector of activity. We must innovate quickly to solve the community’s problems and anticipate future needs to conquer new markets.