We observed several issues that led to the creation of Canaan Land:
Being a woman farmer in West Africa
According to the FAO, women make up for 60 to 80% of the agricultural workforce in Africa. However, their lack of means and knowledge results in a very low productivity and thus low and inconsistent incomes
The agriculture and the environment
75% of the deforestation that happened between 2000 and 2010 in Africa is due to agricultural activities. There is a need for a new, innovative and sustainable model of agriculture, one that does not imply environmental destruction.
An unused local potential
In 2017, Côte d'Ivoire alone imported around $70M worth of fruits and vegetables. The local supply is too low and lacks diversity despite a substantial potential in terms of soil quality, available surface area and workforce.
Canaan Land offers a complete support service: training, logistical support, access to inputs and markets.
Canaan Land introduces a model of sustainable agriculture: soil protection, agro-forestry and eco-responsible infrastructures.
Wider range of products
Canaan Land offers a wider range of local, healthy and high-quality products, able to compete with imported ones.